Area Sales Manager Job Description

Healthcare Jobs

The sales field is a dynamic world that requires multiple players to work together to achieve common goals. Though all people involved may have different roles and responsibilities, the Area Sales Manager (ASM) plays a crucial role in overseeing sales activities within a specific geographic region. The ASM develops sales strategies, leads a team of sales representatives, and ensures sales targets are met.

Mar 15
Dr Raj Patel
Uro-oncologist & Robotic Surgeon, Zydus Cancer Centre, Ahmedabad
Area Sales Manager Job Description

The sales field is a really dynamic world. Especially in healthcare where there are content advancements in the field and constant changes in regulations and technologies. Thus it requires multiple players to work together and achieve common goals. Though all people involved in the sales team are important, the Area Sales Manager plays a crucial role in coordinating and leading the team to success. In this blog, we will take a detailed look into area sales manager roles and responsibilities. Additionally, we will discuss the skills and qualities required to excel in this position. We will also discuss the area sales manager's salary, scope, and career growth in the field.


Who's an Area Sales Manager?

An Area Sales Manager (ASM) is an employee responsible for overseeing all sales activities within a specific geographic region such as a sector, taluka, or district. As an ASM your primary job responsibility is to ensure all sales-related targets are met within your assigned region. Furthermore, you are also responsible for setting sales goals, analyzing data, developing training programs, and much more.


What are the Roles and Responsibilities of an Area Sales Manager?

As an ASM, you will have an array of roles and responsibilities. Most of these roles and responsibilities are focused on driving sales growth, building and maintaining customer relationships, and leading a team of sales professionals.

The following will be your major roles and responsibilities as an ASM:

  • Sales Target: The most important responsibility of an ASM is to set and achieve sales targets for their team. This involves working closely with the sales team to monitor progress, identify areas for improvement, and provide support and guidance as needed.
  • Team Management: Another important aspect of the role is fostering a positive team culture and motivating team members to reach their full potential. This involves guiding your team members, resolving their problems and conflicts, and celebrating their successes.
  • Strategy Planning: As an ASM, you are responsible for strategizing sales and marketing activities to increase revenue and meet targets set by the company. It also involves understanding the current market situation, trends, and competitor activities to develop effective strategies that will give your team a competitive edge.
  • Customer Relations: Area Sales Managers make sure to maintain strong relationships with existing customers and develop new relationships with potential clients. This involves understanding customer needs, providing excellent customer service, and addressing any issues or concerns promptly to ensure customer satisfaction.
  • Reporting: Finally, an ASM is responsible for interpreting sales data and preparing reports for upper management. This includes analysing sales performance, identifying areas for improvement, and making recommendations for future sales strategies based on the data collected. This role requires strong analytical skills and the ability to communicate effectively with both internal and external stakeholders.


What are the Skills and Qualifications Needed for Area Sales Manager Role?

To thrive in this role, you will need the following skills and qualifications:

  • Educational Background: There are no strict educational requirements for this role, but a degree in business, marketing, or a related field is preferred.
  • Experience: Previous experience in sales or a related field is typically required, with a proven track record of success in driving sales and achieving targets.
  • Skills: The Area Sales Manager role requires a specific skill set, which includes:
    • Sales Expertise: A strong understanding of sales processes, negotiation techniques, and customer relationship management.
    • Leadership: Ability to lead and motivate a sales team, set targets, and drive performance.
    • Communication: Excellent verbal and written communication skills to interact with clients, team members, and senior management.
    • Analytical Skills: Proficiency in analyzing sales data, market trends, and competitor information to make informed decisions.
    • Time Management: Effective time management to handle multiple tasks, prioritize, and meet deadlines.
    • Product Knowledge: Deep understanding of different services and products being sold.
    • Networking: Building and maintaining relationships with clients, distributors, and other stakeholders.
    • Problem-Solving: Quick thinking and adaptability to address challenges and find solutions.
    • Computer Literacy: Familiarity with sales software, CRM systems, and Microsoft Office tools.
    • Negotiation Skills: Ability to negotiate deals, contracts, and pricing effectively.
    • Results-driven: A focus on meeting sales targets and increasing revenue growth.


How Much Money Does an Area Sales Manager Make?

The salary of an ASM varies depending on factors such as industry, company size, and location. On average, an ASM can expect to earn between ₹8,00,000 and ₹14,00,000 per year, with the potential for bonuses and commissions based on performance. Furthermore, some companies may offer additional benefits, such as health insurance, retirement plans, and company car allowances, to attract top talent for the position.

Working as an Area Sales Manager can be rewarding both financially and professionally. With the right skills and experience, you can thrive in the role and advance your career.


Explore top Area Sales Manager opportunities on, where you can find competitive salaries, attractive benefits packages, and opportunities for growth in the healthcare industry.




1. What does an Area Sales Manager do?

An Area Sales Manager is mainly responsible for managing a team of sales representatives, setting sales goals, developing sales strategies, and overseeing the sales process within a specific geographic area. They also analyze sales data, monitor market trends, and collaborate with other departments to ensure the company's sales objectives are met.


2. What are the key responsibilities of an Area Sales Manager?

The key responsibilities of an ASM include identifying new business opportunities, building and maintaining relationships with clients, conducting market research to identify trends and opportunities, and training and developing sales team members to meet targets. They are also responsible for creating and implementing sales plans, forecasting sales projections, and evaluating the performance of the sales team.


3. Is area sales manager a good career?

ASM can be a rewarding career both financially and professionally, as it offers opportunities for growth and advancement within the sales field. Additionally, the role allows individuals to develop strong leadership and communication skills that can be valuable in various industries.


4. What are the career prospects for Area Sales Managers?

Career prospects for Area Sales Managers are generally positive, as companies across industries rely on sales teams to drive revenue and growth. With experience and proven success, Area Sales Managers can advance to regional or national sales manager positions or even executive-level positions within the company. Additionally, the skills and experience gained as an Area Sales Manager can also open up opportunities for entrepreneurial ventures or consulting roles in the future.


5. How can I prepare for a career as an Area Sales Manager?

To prepare for a career as an Area Sales Manager, individuals should focus on developing strong communication, negotiation, and leadership skills. Building a solid understanding of sales strategies, market trends, and customer relationship management will also be beneficial in this role. Additionally, gaining experience through internships or entry-level sales positions can provide valuable hands-on experience and industry knowledge.